The growing population of children globally is boosting the microwavable stuffed animal toys market. Parenting is becoming difficult considering today’s scenario when both mother and father are working professionals. A microwavable stuffed animal toy provides a baby or a child with reassurance, familiarity, and comfort. Moreover, some of these products contain lavender essential oils, which help a child to calm down, especially during anxiety.

Scientists regularly find that “transitional objects” such as teddy bears help children handle emotions and limit stress. Manufacturers, to cater to the demands from customers as per recent trends, are launching a variety of shapes, sizes, and characters of toys such as Winnie the Pooh, Baloo the Bear, etc.

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Microwaveable stuffed animal toys, also referred to as heatable stuffed animals, are types of stuffed animals which can be heated in a microwave for 60 seconds to maximum 2 minutes, and help to ease anxiety and provide good sleep due to its warmth. These toys are also used to cuddle small children to feel them relaxed. Microwavable stuffed animal toys are available both in scented and non-scented forms.

Microwaveable stuffed animal toys are similar to a baby’s hug or a pet, a combination of weight and warmth that creates a general sense of comfort by increasing serotonin and melatonin levels, while lowering cortisol levels, thereby elevating the mood and promoting relaxation. The global microwaveable stuffed animal toys market is also expected to grow, owing to increasing awareness about the benefits associated with microwavable stuffed animals, specifically for natural-filled material microwaveable stuffed animal toys.

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The increasing demand for microwavable stuffed animal toys from families across the globe, due to its therapeutic benefits, is a driving factor for the market. Heated stuffed animals help improve the lives of people with autism, dementia, Alzheimer’s, and Parkinson’s. Increase in Internet usage is further expected to drive the toys market, and consequently, the microwaveable stuffed animal toys market during the forecast period. These toys provide relief from anxiety in those with autism and offer purpose & fulfillment to dementia/Alzheimer’s patients’ who have a need to love and be loved.

Microwaveable stuffed animal toys are commonly used in North America and Europe by caretakers and family members of patients suffering from anxiety or similar situations for comforting the patients. These toys provide good sleep to small children. All these factors are expected to drive the demand for microwavable stuffed animal toys during the forecast period. It is also used as a cold therapy during the summer season.

The demand for eco-friendly and natural material is increasing due to the growing awareness about sustainability around the world. These days, many consumers are willing to pay more for sustainable goods. However, it could be dangerous if a microwave is unattended. There have been instances when a microwavable stuffed toy has caught fire inside a microwave. If the product is overheated, it can cause skin burns to kids and adults; if it is under heated, it may not provide the heat benefits and may cool off earlier than the specified time. Nevertheless, manufacturers are focusing on research and development to overcome these challenges.

In terms of type, the global microwaveable stuffed animal toys market has been segmented into cat, elephant, monkey, dog, bear, and others. Dog and bear type segment held a major share, and are expected to grow at the highest CAGR during the forecast period. In terms of pets, dogs are the most popular in regions such as North America, especially in the U.S., and hence, dog is a preferred toy type among microwavable stuffed animals. Moreover, bear is among the most popular toy type for children and is often given to adults as well as a gift.

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Microwaveable stuffed animal toys have been classified into natural and synthetic, in terms of filling material. The natural material segment is expected to grow at the highest CAGR during the forecast period. The demand for sustainably produced and eco-friendly materials to be used in products is increasing across the globe. Consumers are becoming more aware of sustainability aspects. Synthetic filling material holds major share of the microwavable stuffed animals market, while natural filling material is expected to observe highest growth during the forecast period, owing to rising sustainability concerns.

Key players operating in the global microwaveable stuffed animal toys market are Aroma Home, Nelly Packs, Warm Buddy, Wild Baby, Thermal-Aid, Keeping Kalm, Intelex Group Holding Warmies, Sootheze Therapy Products, Cozy Time Ltd., and Sonoma Lavender Company.